The Weather Channel attract 7.5m UK uniques during June’s washout

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In June over 7.5m UK unique users accessed The Weather Channel’s accurate weather forecasting data across web, mobile & tablet platforms. 5.5m UK unique visitors accessed www.weather.co.uk during the month of June, and in excess of 2m unique visitors from the UK accessed via our mobile platforms.

June was the wettest since records began, and July has followed suit with no sign of improvement in the near future.

Retailers are suffering on the high street, as consumers are loathed to spend money on summer clothes while it is tipping it down outside. “Consumers don’t buy summer clothes because it’s summer, they buy them because it’s warm” said Mike Nicholson, Director of Mobile, at The Weather Channel. “Our unique weather triggering technology, that allows retailers to advertise only when the sun makes a rare appearance is more relevant than ever during this dismal summer. We enable advertisers to cut out wasted impressions, and increase their return on investment as a result. We can’t change the weather, but we can change the results your advertising achieves during this drab old summer.”

Jenny Slungaard, from Debenhams told us that during the wettest April in 100 years that they saw “an uplift of +414% on umbrella sales vs last year! Sales of sandals have been affected when it rains, however over the sunny spells we have seen sales increase +36% vs last year.”

I’m afraid the wet weather is set to stay for the rest of July at least. If you would like to talk to The Weather Channel’s media team about how we can help you target the right weather condition for your brand, please call Kim Allen on (020) 3618 5771 or email kallen@weather.com

Our free apps are available to download on iPhone, Android, Windows and iPad.

Tripadvisor advice for those visiting Britain

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Found this on Tripadvisor.co.uk and I had to share it!

“An easy way to begin a discussion with a stranger (in a pub, queue, train, etc) is to talk about the weather. All British people have an opinion on the weather and most can tell you what the weather is due to do for the next 4/5 days. Being knowledgeable about the British weather is an essential part of living / visiting here. You will sometimes see people carrying umbrellas (brollies) on roasting hot, sunny days because they know that it will rain intensely later in the afternoon for about 45 minutes. You ignore this expert knowledge at your own risk.  Remember – in Britain, there is no such thing as bad weather: there are only the wrong clothes. Avoid this by checking the forecasts, a good website for a 5 day outlook”

Link to full article: United Kingdom, Tips & Etiquette

UK wet summer set to continue

We don’t see any drivers around the northern Hemisphere to bring changes to the current circulation in the coming weeks. For the UK to see warmer and drier weather we need the jet stream to move back north by at least 10 to 15 degrees so the Atlantic low pressure development tracks are much further north. The current blocking pattern with below normal temperatures through the atmosphere over the NE Atlantic is expected to persist until the end of July, and most likely into August.

Influences that may alter the mid latitude circulation are most likely to be tropical activity related to increasing Pacific temperatures or El Nino. At the moment though the state is still neutral and may only become a weak El Nino. This will be too late to make much impact on our summer. Other features that can influence us later in the summer we be any Hurricane activity in the Atlantic and the tracks Hurricanes take, but again this will be near the end of summer for the UK and not possible to predict this far out.

In the shorter term there is yet more widespread rain to move across southern Britain on Thursday night and Friday with a high risk of flooding. Not quite as severe as recently, but with the ground saturated it won’t take much to raise rivers. During Friday Wales and the SW may receive another 25 to 45mm in 24-hours, which is a good half of the normal monthly July total.

The Weather Channel grows to 1.8m monthly UK uniques on mobile

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Here at The Weather Channel we have been working hard on our mobile proposition this year and so we were delighted to see that May 2012 saw the fifth consecutive month of growth, with a very healthy 1.8m active unique users accessing our accurate weather forecasting via a mobile device across the UK.

Mobile web is still the largest segment of our mobile audience, but we have well over 1/4 million people using both the iPhone and Android apps, and we’re approaching 100,000 active unique users on the iPad in the UK.

The Weather Channel has also signed a global deal with Nokia, which will see a bespoke version of The Weather Channel app pre-loaded onto every Nokia smartphone shipped from July 2012. This deal is expected to significantly increase the number of monthly active unique users in the UK and globally.

For more information please contact Mike Nicholson, Director of Mobile, at mnicholson@weather.com or on 07891 304242.

The Weather Channel can be downloaded free of charge on iPhone, Android, Windows Phone and iPad.