Here at The Weather Channel we have been working hard on our mobile proposition this year and so we were delighted to see that May 2012 saw the fifth consecutive month of growth, with a very healthy 1.8m active unique users accessing our accurate weather forecasting via a mobile device across the UK.
Mobile web is still the largest segment of our mobile audience, but we have well over 1/4 million people using both the iPhone and Android apps, and we’re approaching 100,000 active unique users on the iPad in the UK.
The Weather Channel has also signed a global deal with Nokia, which will see a bespoke version of The Weather Channel app pre-loaded onto every Nokia smartphone shipped from July 2012. This deal is expected to significantly increase the number of monthly active unique users in the UK and globally.
For more information please contact Mike Nicholson, Director of Mobile, at firstname.lastname@example.org or on 07891 304242.
The Weather Channel can be downloaded free of charge on iPhone, Android, Windows Phone and iPad.